1st March 2021
Choosing to shop with Valuedeal means you've placed a great deal of trust in us.
In sharing your
personal information we hope you in return benefit from a tailored
and convenient shopping experience. With trust comes responsibility
and we take this responsibility very seriously.
This Privacy Notice helps you to understand how we use your personal information, who we share it with and the rights that you have. For more information on your rights and how to exercise them, head straight to the Your Rights section later in this document.
We change the terms of this Privacy Notice from time to time and you should check it regularly. The last updated date is shown at the beginning of the document. If we make any material changes we will take steps to bring it to your attention.
We are the "data controller", which means we are responsible for deciding how and why your personal information is used. We're also responsible for making sure it is kept safe, secure and handled legally.
You have a number of "Data Subject Rights" and below is some information on what they are and how you can exercise them.
Right of access - You have the right to request a free copy of the personal information that we hold about you.
Right to rectification - If you think any of your personal information that we hold is inaccurate, you have the right to request it is updated. We may ask you for evidence to show it is inaccurate.
Right to erasure (also known as the Right to be Forgotten) and the Right to restriction of processing. You have the right to request that we stop processing, or delete, all of your personal information that we hold. If you exercise this right we will keep a note of your name linked to your request and it won't prevent us from processing any new information you provide to us subsequently.
Right to data portability - You have the right to ask us to electronically move, copy or transfer your personal information in a machine readable format.
Rights with regards to automated decision making, including profiling - We sometimes use your personal information to make decisions by automated means. This involves us analysing your account activity including applications, orders, payments etc. We do this to confirm your identity, prevent and detect crime, and lend responsibly. This automated decision making is necessary if you would like to continue to shop with us online.
Right to withdraw Consent - Where we are relying on your consent for processing you can withdraw or change your consent at any time.
The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information which we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.
If you have any general questions or want to exercise any of your rights please contact us. Our security procedures mean that we may need to request proof of identity before we disclose personal information to you in response to any request.
We encourage you to get in touch if you have any concerns with how we collect or use your personal information.
lawful bases we use to process data
We will only ever process your information if we have a lawful basis to do so. The lawful bases we rely on are;
Contract - This is where we process your information to fulfil a contractual arrangement we have made with you.
Consent - This is where we have asked you to provide explicit permission to process your data for a particular purpose
Legitimate Interests - This is where we rely on our interests as a reason for processing, generally this is to provide you with the best products and service in the most secure and appropriate way.
Legal Obligation - This is where we have a statutory or other legal obligation to process the information, such as for the investigation of crime or to meet responsible lending criteria
The information we collect and how use it
We collect and use the information that you provide to us directly, for example when you register for an account. For more detailed information you can read the below which outlines how we use your personal information:
We use your account information plus your chosen delivery address details to; deliver your purchases and keep you informed of their status, and to process any returns including (where appropriate) collecting the item from you.
To provide you with access to an account (Contract)
To register an account with us we capture information such as your name, date of birth, contact and delivery information, and a password to protect your account (account information). We use the same information on an ongoing basis to manage and provide secure access to your account, and provide you with the services you request.
We keep correspondence (customer service records) when you contact our customer service teams or interact with us. We use these customer service records to manage your queries or complaints effectively, for quality monitoring and to continually improve our services
To offer and manage any credit we provide to you (Contract & Legitimate Interest)
When you apply for and use credit with us we will use your account information to make searches with third parties who will give us information about you, such as your financial history. We do this to assess your creditworthiness and product suitability.
We use purchase history and payment history, along with your account information, on a cyclical basis to manage your credit facility with us.
We use your account information, purchase history, payment history and third party information to collect and recover money that is owed to us should your account fall into arrears.
To personalise and improve your experience when you shop (Legitimate Interest)
We keep a record of how you interact with our website and any marketing you are exposed to, we use this data, along with purchase history, demographics, account information and third party information, to show you products and offers that we think you will be most interested in and to tailor your experience.
We use your account information, information on the devices you use to access our sites and your interactions with us to operate personalised features across our websites, apps and communications
To inform you about products and services that may interest you (Legitimate Interest)
We use technologies such as cookies within digital marketing networks, ad exchanges and social media networks such as Facebook Custom Audience to get relevant marketing messages across to you and other customers. We share aggregated and anonymised information about the customer segments we are interested in reaching with advertising partners, so they can focus on showing adverts to those who are most likely to be interested in our products, services and offers, and to prevent them showing you irrelevant or repetitive advertisements.
We receive information on how you interact with our adverts and content on third-party websites and social media platforms (such as Google or Facebook) which we use to tailor the information that is displayed to you.
To keep in touch with you (Legitimate Interest)
When you register for an account and shop with us we start to keep you up to date with news of products' offers, promotions and Sale information, unless you tell us you don't want us to through your account or using the link in every email that we send to you.
When we send you communications we use records of how you interact with our website and any other marketing we've sent to you, along with purchase history, to tailor the messages to include information you are most likely to be interested in.
To ensure the Website and the services we offer you operate properly (Legitimate Interest)
We use other cookies and similar technologies to help us understand how you use the site, this allows us to optimise your shopping experience and continually improve our site.
We gather information about the devices you use to access our sites (desktop and mobile) for example your IP address and device type, to ensure the site is secure and works across multiple platforms.
We use information for Logistics planning, demand forecasting, management information, dealing with errors on our site, and general research and development.
To develop and improve our products, range and services (Legitimate Interest)
We may contact you to take part in customer satisfaction surveys, if you respond we collect your feedback and contributions (customer feedback). We use this information to develop the services we offer.
We use information about how you browse and engage with our website to improve our websites.
We use all information, including third party data in the development of new products, services and systems to ensure they work as expected and will be useful to our customers.
To fulfil our legal obligations (Legal obligation)
We use your data to ensure we comply with any requirements imposed on us by law or court order, including disclosure to law or tax enforcement agencies and authorities or pursuant to legal proceedings.
We will share data with regulatory and other official bodies if they make formal requests.
We will maintain records to meet regulatory and tax requirements.
We will use your account information to contact you in connection with product recalls or other similar product quality issues and to comply with our legal obligations in connection with the sale of age restricted products.
How long we keep it for
We keep your personal information as long as you are a customer of ours and generally for five years afterwards to comply with legal requirements. During that time we take steps to remove any personal data as soon as we no longer need it.
We consider you a customer:
as long as you hold an open account,
for 2 years from the point you last made a purchase from our website using your account or
during any time we are managing a customer service request from you